CYN CITY was ready to grow and reach the next level of success in their business. As a latina nail tech in the industry, she would need to stand out when it came to her brand to be known in an over saturated industry. The goal of the project was to make sure that she stood out in a unique way by mixing luxury and professional. We tackled the project with strategy first, design second, and the result was a truly unique brand unlike any of their competitors.