THE REBRAND
OF
VALENTINO HAIR CO.
Services
Full Rebrand
Creative Direction
Logo Design
Website Development
Social Media Management
Ad Management
Influencer Sourcing
EXPLORE THE
JOURNEY
Valentino Hair Co. was ready to grow and reach the next level of success in her hair business. As a 6-Figure business owner in the hair industry, she would need to stand out when it came to her brand to be known in an over saturated industry. The goal of the project was to re-brand her entire brand asset board so that the quality of her brand matched the quality of her products. We tackled the project with strategy first, design second, and the result was a truly unique brand unlike any of her competitors.
Logo Rebrand
After working with me on her logo and branding, Valentino Hair Co. was able to take her business to the next level. During our time together, we decided that she would keep some parts of her old logo but transform it into a true hair brand. There were also fonts, brand colors, and branding materials provided in this package that were essential for her success.
Website Revamp
Valentino Hair Co. approached me with the goal of improving their website, which was a bit outdated. We restructured the site to make sure it was easy to navigate and showcased quality work. The new logo design is meant to create a luxury feel that we wanted to match the luxury look and feel that our competitors had.
Social Media Management & Influencer Sourcing
Valentino Hair Co. was looking to revamp their social media presence, and they chose me to help them accomplish this.
I began by conducting an audit of the company's current social media account, which included taking note of what was working and what wasn't. I then revamped their existing content strategy and revamped their social media posts to include more quality imagery, cohesive engagement graphics, implemented Ads, and added Influencer Marketing to her budget to make sure she was getting monthly content.
One month of working with me Valentino Hair Co saw an engagement of 15,400 on Instagram--an 88% jump in audience reach! She has now seen an increase in followers, higher website traffic, higher revenue, and a cohesive feed that matches her brand.
